Why Are Midlife Women Being Ignored by Fashion Brands

The fashion industry is notorious for chasing trends, often at the expense of the very consumers who have the most spending power. In 2025, the McKinsey State of Fashion Report identified the over-50s—dubbed the ‘Silver Spenders’—as the demographic that retailers should be targeting. While the name itself is outdated, the core message is undeniable: midlife […] The post Why Are Midlife Women Being Ignored by Fashion Brands appeared first on Gracie Opulanza.